Demystifying Artificial Intelligence: Bringing Pharma’s Sales Professionals to the Next Level of Customer Engagement

 min read

ODAIA is looking forward to taking part in the upcoming webinar: "Demystifying Artificial Intelligence: Bringing Pharma’s Sales Professionals to the Next Level of Customer Engagement" hosted by the Council for Continuing Pharmaceutical Education.

The Council for Continuing Pharmaceutical Education (CCPE) is an unbiased not-for-profit that provides affordable educational programs to enhance the competencies of healthcare industry contributors.

The webinar will explore  how AI can ‘augment’ field intelligence, not ‘replace’ it. Examine the benefits of predictive analytics through guided case studies that demonstrate concepts of AI and ML, while also delving into ethical issues surrounding use of these tools.

Learning Objectives

Attendees will be able to:

  • Define basic AI terminology
  • Discuss examples of where AI is being used in the pharmaceutical industry
  • Discuss the ethical implications of AI in the pharmaceutical industry
  • Describe the value and promise of AI-powered predictive tools for day-to-day sales representative use

Event Details

Presenters include Helen Kontozopoulos, Chief Tech Evangelist and Co-founder of ODAIA and Orchid Jahanshahi, Vice President of Lifescience at ODAIA.Helen co-founded in 2018, an AI-powered analytics SaaS platform to support pharmaceutical commercial teams to better prioritize and enhance engagement with their customers. While Orchid is a commercial leader with extensive experience in Marketing Management, Sales Management and Global Brand Strategy in the biopharmaceutical sector. An invitation for the registration can be found here.

  • Date: Friday, October 29 2021
  • Time: 1200 to 1:30 PM (EST)
  • Registration Deadline: Friday October 22 at noon eastern
  • Price: $35
  • Course Format: Videos/Webinar


ODAIA has innovated the first AI-powered Customer Data Platform (CDP) that pioneered the combination of process mining, customer journey mapping and AI to deliver goal-driven commercial insights and process automation as a SaaS.

ODAIA offers a self-serve platforms: MAPTUAL serving the biopharma industry.

Learn more at,, read their blog or follow them on Twitter @ODAIAai, or Linkedin.

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