MAPTUAL creates a picture of the most important touchpoints and focuses on a “dynamic journey”. Data elements that capture all the different touchpoints of a customer are pieced together to tell a story. This is then used to enhance the outcome of the customer journey.
MAPTUAL integrates data from all the different sources of data within a pharmaceutical company and even data sources outside of the Pharma company. This data can then be tracked over time to help customers see a trend in their activities in connection to the activities of HCPs.
MAPTUAL automates a significant portion of the whole commercial effort by bringing data needed to make decisions regarding how to approach, who to approach and with what messages. The time and costs saved from this can then be applied back into patient treatment and drug discovery, where differences can be made.