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An Insight into MAPTUAL's Journey Analytics

MAPTUAL is unique in how it does journey analytics by combining the process of mining, where we mine big data within an organization to uncover all the different touchpoints and layer this with customer journey analytics and AI. This allows the product to predict the sequence of activities that are going to lead to desirable outcomes. This includes significant information such as the specialty of an HCP, how long ago they graduated, where their clinic is located, the demographics of where the clinic is located, etc.